Your growth efforts can’t keep up with changing markets and the competitive landscape
You lack a common internal framework and language for meeting customer needs & understanding demand
Ad-hoc customer and market research aren’t producing the tangible customer or business outcomes you desire
Damien Du Chene, Chief Business Officer at Dreem
Heather McKinnon, Head of Brand at Mercury.com
Customers are rarely buying what you think you are selling
Develop a common language of your customers Jobs to be Done, constraints, demand catalysts, value differentiation, and trust building in order to drive product & Go-to-Market strategy cross-functional alignment
Identify and fix the bugs in your buyer’s journey
It’s common for 80% of Closed-Lost and Churn CRM data to be wrong.
There are actionable golden nuggets waiting to be uncovered in understanding why you win, why you lose, and what to do about it in order to inform strategy and drive efficient growth.
Achieve clarity in how customers make decisions at every stage of the buyer’s journey.
Because positive feedback and real demand are far from the same thing
De-risk growth initiatives with a methodical approach to market testing net-new addressable customer segments or product offerings.
Intimately understand variations in customers desires, pains, value assessment, and buying habits so that you can position differentiated solutions based on market & competitive intel, while simulating the viability of solution offerings and proposed Go-to-Market strategy.
