About

About ponder*

We believe that markets, and the solutions available to customers to solve their problems, are continuously evolving.

Growth is not a given, and as they say, you are either growin’, or you’re dyin’.

Staying relevant requires maintaining a continuous, unbiased lens of the market(s) you are playing in.
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We are passionate about helping your team ponder the possibilities deeply, rooted in real customer and market insights rather than risky hunches or internal bias.
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We prefer to engage in long term strategic partnerships that drive growth as a result of helping you develop a deep understanding of the needs and desires of your target market.

Hi, I’m Eric.

I have a background in software development, product strategy, and entrepreneurship.

Since 2016, I’ve run a Jobs-to-Be-Done insights studio helping companies like Airship, Asana, Twitter, and Adobe Workfront create growth.

Hi, I’m Mike.

My background in product, marketing, sales, & supply chain across numerous industries has been a crash course in end-to-end value chain thinking.

I’ve launched an array of category leading SaaS & physical products, produced some industry leading content, and love helping cross-functional teams of specialists connect the dots to drive sustainable growth.